Building a High Performance Team with Catherine Graham (a skucamp NOLA video)

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Catherine Graham is the President of RIGHTSLEEVE and CEO of commonsku. RIGHTSLEEVE has received numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, Counselor’s Best Places to Work. Catherine has been named PPB’s Best Boss and an ASI Rising Star. RIGHTSLEEVE received the Dell Small Business Excellence Award in 2009 for its technological innovations, the foundation of which became commonsku in 2011.

Catherine has played a variety of roles prior to RIGHTSLEEVE and commonsku. She spent several years doing financial planning for fast-track individuals and entrepreneurs at TD Bank. She then went on to pursue an MBA at the Rotman School of Management during which time she joined the fledgling eBay Canada as employee #4 and launched two categories in the Canadian marketplace. After leaving eBay, Catherine worked as a management consultant at A.T. Kearney, working with Fortune 100 companies in a wide variety of areas including merger integration, marketing strategy and operational efficiencies.

In Catherine’s session at skucamp, she discussed the five key areas in a distributor’s business and how to recruit right for these roles by sharing the passion behind what you do. Catherine also shared insights into the 360° review process, how to motivate and incentivize your team, and much more. You can download the PDF from Catherine’s presentation, here.

Thank you to our content sponsor Snugz USA.

commonsku is an effortless business management platform that empowers you to process more orders and handle more business. Learn more at

Also published on Medium.